CPRS Vancouver Island
CPRS Vancouver Island

Meet our Board of Directors for 2017/2018

Peggy Kulmala, APR

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Peggy leads communications for the Office of the Ombudsperson, British Columbia's independent voice for fairness.

Peggy has deep experience in the public sector as a leader, practitioner, and educator as well as a communications consultant and contractor. She has a diverse background, from script writing for a popular children’s show to advising federal officials during the 2010 Vancouver Olympics.

Peggy has a MBA from Royal Roads University and is an Accredited, Public Relations professional. She received the Queen Elizabeth Diamond Jubilee Medal in 2012.

Peggy joined CPRS in 2010 and has served on the CPRS-VI Board since 2014. She 
is Chair of the Executive Committee.


Vice President
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Are you a senior practitioner who is a long-time CPRS member intimately familiar with Canada's premier association for public relations/communications?

CPRS-VI is currently seeking nominations for a Vice President.

The Vice President's responsibilities include:
  • acting is the primary point of contact for Chairs,
  • assuming the duties and exercises the authority of the President in her or his absence,
  • conducting research and/or member consultations when necessary to address arising strategic issues/opportunities facing the Board, and
  • prepare for a smooth transition to President.

All inquiries and expressions of interest can be passed to the Chair of the Nominations Committee.

Michelle Harris, APR

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Michelle works in local government as the City of Victoria’s Strategic Planning and Communications Advisor. She provides strategic communications support to Council initiatives, the senior leadership team, and a range of department portfolios. Michelle is also trained to serve as a Public Information Officer in the City’s Emergency Operations Centre.

Michelle has over 25 years of experience working in strategic communications, engagement and event planning for private enterprise, local and regional governments. Some of her previous clients have included BC Hydro, Department of National Defence and Health Canada.

Michelle is an Accredited, Public Relations professional and has been a member of CPRS since 2011. She is a certified IAP2 engagement practitioner and holds a diploma in Broadcast Communications from the British Columbia Institute of Technology. Michelle won a Gold Award from the International Association of Emergency Managers for her Prepare Victoria! public relations campaign in 2011.

Michelle was appointed to the CPRS-VI Board of Directors in October 2017. She is a member of the Executive Committee.

Jonathon Dyck, APR

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Jonathon is the Communications Manager for BC Transitm where he has worked for the past year and a half. His role includes media relations, issues management, government relations, community relations, and capital project communications in communities across the province outside of the Lower Mainland.

Before moving to Victoria, Jonathon spent five years with Northern Health as the Lead of Public Affairs and Media Relations and Communications Officer and worked as a News Reporter and Anchor for 94X and The Wolf in Prince George. 

Jonathon has his Master of Arts in Disaster and Emergency Management from Royal Roads University, Bachelor of Arts from Simon Fraser University, and a Broadcasting Diploma from Mount Royal College.

Jonathon is an Accredited, Public Relations professional and has been a CPRS member since 2011. He served as the President, Vice-President, Professional Development Chair, and Education Chair with CPRS Northern Lights and on a national committee.

Jonathon was appointed to the Board in 2018 and serves on the Executive Committee.

Janina Stajic

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Janina Stajic is a communications professional with expertise in strategic planning; project management; media relations; event planning; publication production; writing, editing and research. She currently leads the Communications and Public Engagement
team at Vancouver Island University.

Throughout her career, Janina has been an active community member serving on a number of boards (both as a member and as Chair) and volunteering her time for nonprofit organizations in the variety of communities and countries in which she’s lived.

Today she is on the Executive of Equal Voice Central Vancouver Island and an active member of the Canadian Public Relations Society. Janina holds a Master’s degree in Modern English Literature (with a focus on the writings of Indigenous women in Canada) from the University of London, England.

Janina has been a CPRS-VI member since 2015, and has served on its Board since 2016. 
She is a member of the Executive Committee.


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Is your next step into the c-suite or as a community leader? Do you aspire to give back to your chosen field? Are you looking for opportunities to expand your network locally and nationally? Want to increase your leadership skills and set yourself apart from your peers? If yes, consider joining CPRS-VI's Board of Directors!

CPRS-VI is currently seeking nominations for a Treasurer.

The Treasurer's responsibilities include:
  • advise the Board of Directors on the Society's finances and investments, including the two strategic reserves,
  • manage funds payable and receivable,
  • coordinate the budget process, and
  • supervise the CPRS-VI bookkeeper.
The Treasurer position is a two-year term, and is a member of the Executive Committee. The ideal candidate should have been a CPRS member for at least three years, have at least five year's experience in public relations/communications and one year of board experience. 

All inquiries and expressions of interest can be passed to the Chair of the Nominations Committee.

Marina Jaffey

Director and Education Chair
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Marina is currently a marketing communications instructor with Camosun College and textbook author for Pearson Canada.  Her industry expertise is in strategic planning, marketing communications and sales management with global packaged goods firm, Unilever.  Marina has also consulted for a variety of organizations including the National Gallery of Canada and the BC Provincial Government.

Community engagement and service learning are an integral part of Marina’s teaching philosophy. She has served on a number of nonprofit boards and committees and enjoys being an active volunteer in the Victoria community. 

She holds a Bachelor of Commerce and a Master of Education degree with a specialty in curriculum design and educational administration.

Marina has been a CPRS member since 2009, and was the Program Co-Chair for the 2012 CPRS National Conference in Victoria. She joined the CPRS-VI Board in 2016.


Director and Events Chair
Events are a cornerstone to public relations. Effective event management means having a specific target audience in mind well before event planning starts, and needs to be aimed at delivering a clear message and compelling call to action. 

The Event Chair position well-suited to an experienced practitioner who is able to manage details and the big picture in harmony - one who can be innovative and responsive and lead people under often tight timelines.

The Events Chair:
  • develops an annual portfolio plan and budget in support of a minimum of six events as outlined in the annual business plan,
  • establishes a volunteer committee to help implement the portfolio plan and for succession planning,
  • liaises with other Chairs, especially the Communications Chair, to ensure target audience awareness and cross-portfolio support, and
  • evaluates individual events and the annual program.

Sonia Nicholson

Director and Archivist
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Sonia Nicholson is an Archives Specialist with Saanich Archives, which collects and preserves the documentary heritage of The District of Saanich and makes it accessible in-person, online, and through public outreach.

With nearly a decade of experience, Sonia is an archives professional by trade and a storyteller by heart. In recent years her work has focused on public programming and school outreach, social media, web content management, and promotions.

Sonia has been a CPRS member since 2016, and joined the CPRS-VI Board in 2016.

Ruth Mojeed

Director and Membership Engagement Chair
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A community organizer, strategist and connector, Ruth seeks to contribute to creating a more inclusive community where people find a sense of belonging. Her career in Communications, Public Relations and Project Management spans over six years in the non-profit sector, with a current progression in Strategic Communications (Cabinet Priorities) with the B.C. government. She hosts and produces Community Connect, a talk show on Shaw TV, where she engages stakeholders on various topics around equity, diversity and inclusion for newcomers and other marginalized members of the community. 

Ruth grew up in Lagos, Nigeria; she moved to Canada in 2015, and has since fallen in love with the beautiful city of Victoria, B.C. She holds a Bachelor's in Communication from Covenant University, Nigeria; a Master's in International Communication from Royal Roads University and a Certificate in Leadership & Organizing from Harvard University. 

Ruth has been a CPRS member since 2017, and was first appointed to the CPRS-VI Board in 2017.

Chris Poulton

Director and Communications Chair
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Chris is a military public affairs officer with the Canadian Armed Forces in Victoria, B.C. where manages the public affairs program for the Canadian Rangers in Western Canada.

Chris has spent 11 years of a 23-year military career in the Canadian Armed Forces Public Affairs Branch focused on communications program development and crisis communications. He was the senior army public affairs officer during the 2010 Winter Olympic Games in Vancouver, B.C. and Director of New Media Communications for NATO Training Mission – Afghanistan. He has worked with journalists from the international media, communication professionals from the US and UK embassies, and has established communications programs for government agencies at home and abroad.

Chris is commisioned officer and an accredited military public affairs officer with a certificate in crisis communications from Royal Roads University.

Chris joined the CPRS-VI in October 2017 after a decade of procrastination. His next endeavour is to complete the APR designation.

Chris was appointed to the Board in February 2018.

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