Academic ProgramsThe pace of change within the business environment demands that PR professionals continually upgrade their knowledge and skills. There are world-class educational opportunities available to you through on-site education as well as through distance learning.
CPRS Vancouver Island strives to support communicators throughout their careers by making them aware of educational opportunities on Vancovuer Island. In addition, the national society provides information on academic programs across Canada.
Royal Roads University
Communications and PR programs are offered at the undergraduate and graduate levels. Visit www.royalroads.ca for information on the bachelors and masters programs, as well as an MBA with PR focus and a Public Relations Management Graduate Certificate Program.
University of Victoria
The Diploma in Public Relations (previously a certificate program) is offered exclusively by distance education. The program consists of ten courses: seven are mandatory and three are electives. At the CPRS Annual Conference in June, the organization's National Council on Education announced that UVic’s Diploma Program in Public Relations, offered through the Division of Continuing Studies, is one of the first three institutions to receive recognition from the Canadian Public Relations Society for its PR program (Mount Saint Vincent University and Conestoga College were also recognized).
The process is outlined in Pathways to the Profession™, a comprehensive document outlining how colleges and universities can demonstrate alignment of their courses and experiential learning to the values, knowledge and skills necessary for PR practitioners, from entry to management and leadership positions.
Speaking to over 300 delegates from across Canada, CPRS President Richard Truscott, APR said, "We have always been strong in our belief that education is the key to success in PR and take pride in supporting our colleagues engaged in the education and preparation of public relations professionals in Canada. This ground breaking initiative allows us to make our support public and will assist students as they consider their choices for an education in public relations and communications management."
“We appreciate our relationship with CPRS and are very excited to extend this recognition to students in our program,” says Laura Vizina, senior program coordinator in UVic’s diploma program. “The CPRS ‘Seal of Recognition’ gives potential students a guide when making post-secondary decisions about national PR programs. It also provides employers the knowledge that UVic’s PR Diploma Program is a recognized industry standard which is a great benefit to our students and the employers making recruitment and hiring decisions.”
Visit www.continuingstudies.uvic.ca/publicrelations/ to learn more. For further information visit the website at www.uvcs.uvic.ca/publicrelations/
Camosun College offers a new Bachelor of Business Administration (BBA) in Marketing Communication Management. To find out more either as an employer or potential learner, visit www.camosun.ca/biz